Analyzing and improving your existing website
For practices with an existing website, our first step is to conduct a thorough analysis to identify areas for improvement. We focus on SEO, performance, and adherence to web best practices to ensure your site ranks well in search engine results and provides an excellent user experience. We utilize resources such as web.dev's Core Web Vitals and Mozilla's web best practices guide to inform our analysis [1][2]. Commonly we find issues which include poor SEO optimization, suboptimal performance, and non-adherence to web best practices. These shortcomings can result in lower search engine rankings and a less-than-ideal user experience. The complexity of addressing these issues varies, with some requiring simple adjustments, while others demand more comprehensive solutions.
If your practice doesn't have a website yet, our team will work with you to develop a comprehensive plan to create a new web presence. We rely on industry-leading research and insights from sources such as the Baymard Institute to inform our approach to website design and functionality [3]. To ensure an exceptional user experience, we prioritize three key UI/UX best practices for medical provider web presences:
- Clear and easy-to-use navigation: A well-structured, intuitive navigation menu allows users to quickly find the information they're seeking, such as appointment booking, contact information, and details about available services.
- Mobile-friendly design: With the increasing number of users accessing websites via mobile devices, it's crucial to provide a responsive design that adapts seamlessly to various screen sizes and ensures a smooth browsing experience on smartphones and tablets.
- Engaging provider bios and service descriptions: Compelling and informative provider bios, accompanied by professional photos, help patients feel more connected to their healthcare providers. Similarly, clear and concise descriptions of the services offered, along with any additional relevant information, enable patients to better understand the scope of care available at your practice.
By incorporating these UI/UX best practices, we create a user-centric web presence that effectively meets the needs of your patients and reflects the professionalism of your practice.
Coordinating with your AthenaHealth account manager
While we work on optimizing your website or developing a new web presence, you will need to collaborate with your AthenaHealth account manager to complete the "Go Live Authorization" form. We strictly follow the steps outlined in the AthenaHealth API documentation [4]. This process ensures seamless integration between your website and the AthenaHealth platform. Additionally, we ensure the highest quality for our solutions by executing a set of regression tests with you before rolling out the solution.Throughout the Go Live process, AthenaHealth will take care of creating and enabling appropriate Production credentials for Production use, ensuring a smooth and secure transition to the new or updated web presence. By working closely with both you and AthenaHealth, we can guarantee a streamlined and efficient launch, ultimately resulting in an enhanced web experience for your patients.
Deploying updates and launching the new site
Once we have finalized the "Go Live" process with AthenaHealth and completed the necessary improvements to your website, we will deploy the updates to your existing site or launch your new website. This step marks the beginning of a more efficient and user-friendly online experience for your medical practice.
By analyzing and optimizing your website or creating a new web presence and integrating with AthenaHealth, your medical practice can enhance its online presence, attract more patients, and streamline appointment scheduling and information management. Our team is committed to ensuring a seamless transition and delivering a top-notch user experience for both your practice and your patients.
References:
[1] "Core Web Vitals," web.dev, [online]. Available: https://web.dev/vitals/
[2] "Web best practices," Mozilla Developer Network, [online]. Available: https://developer.mozilla.org/en-US/docs/Learn/Getting_started_with_the_web/The_web_and_web_standards#web_best_practices
[3] Baymard Institute, "Baymard Blog," [online]. Available: https://baymard.com/blog
[4] AthenaHealth, "Our process: Go Live," [online]. Available: https://docs.AthenaHealth.com/api/guides/our-process#Go_Live_5